Friday, September 18, 2009

The importance of business analytics in an on-demand world

#saas #analytics

On-demand services offer an enormous advantage over traditional enterprise software in the ability to collect real-time business intelligence. When building or running your service don't forget to incorporate mechanisms to facilitate efficient collection, measurement, analysis and feedback of key business and service performance information into your corporate / service strategy. A successful on-demand service should be able to answer these essential questions about your service users:

  1. What did they do?
  2. Could they do it?
  3. Why did they do it?
  4. How did they do it?

Thanks to Alistair Croll for the original idea. Also, check out the SAS Institute if you are really serious about what Business Analytics can do for your business.

Kevin
ZeroTouch IT Ltd