Sunday, October 26, 2008

The Cluetrain is back and more relevant than ever

About 10 years ago I read The Cluetrain Manifesto and was seriously intrigued with its message. Back then the tools to foster this open and honest communication were only emerging and only a few companies and individuals were really using this style. All that has changed now. Have a look at this post from Michael Specht which will bring you right up to date. It even includes a nice online slide deck of the Cluetrain thesis.