From the article:
...Handling risk around Web 2.0 apps is nothing to be taken lightly. As banks begin to adopt technologies such as blogs, wikis and other social networking applications, they are also starting to understand that they have a duty to monitor these seemingly freewheeling applications...More and more financial services companies will need to consider the compliance and monitoring requirements around the use of these social networking tools .
..."If all these people are using Facebook, what are they saying on it [about the company]?"...
This is a relevant question for financial institutions, which have heavy compliance requirements around archiving the content their employees use. Some companies even prohibit certain business units from interacting with each other. However, many employees might not realize that blogging with people from these off-limits divisions of the company may constitute a violation of policy...